WTTC’s ‘Hotel Sustainability Basics’ concludes 2023 on a high note with over 1,300 hotels verified across 30+ countries globally. This independent sustainability verification program, facilitated by esteemed verifiers Green Key and SGS, guides hotels of all sizes through a 12-step program to reduce carbon emissions, promote nature conservation, and ensure local communities benefit. Embraced by major hotel brands like Jin Jiang, Louvre Hotel Group, and Radisson, as well as industry players like Intrepid and British Airways Holidays, the ‘Basics’ serves as both a minimum standard and a stepping stone to more advanced sustainability initiatives. Its success in its inaugural year, endorsed by destinations worldwide, is a testament to the hospitality industry’s global commitment to sustainable tourism. In collaboration with the Sustainable Hospitality Alliance (SHA) and the Global Sustainable Tourism Council (GSTC),
WTTC is creating a structured framework from the ‘Basics’ to advanced global standards for hotel sustainability. Julia Simpson, WTTC President & CEO, highlights the initiative’s growth and its role in driving real, lasting change. Satu Rouhiainen, Sustainability Manager at British Airways Holidays, emphasizes the importance of supporting the ‘Basics’ to offer customers a way to choose hotels committed to sustainability. Looking ahead, WTTC remains dedicated to leading sustainable Travel and tourism by fostering collaborations and setting new sustainability standards for a prosperous, inclusive, and sustainable future in the sector.
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