ITB Asia 2021 to gear up from 27 – 29 October 2021

ITB Asia, Asia’s Leading Travel Trade show and convention is back and on track for a physical event from 27 – 29 October 2021 at the Sands Expo and Convention Centre, in Singapore. The annual three-day B2B trade show and convention is designed to connect the key travel industry leaders in the region from the MICE, Leisure, Corporate Travel, and Travel  Technology segments. The in-person event will bring travel industry professionals back for meaningful business, networking, and learning through face-to-face interactions. The organiser ensures a trade show with robust safety management measures in place to provide a safe environment for all ITB Asia attendees.

Over 600 international exhibitors have already registered for the annual three day B2B trade show and convention, signalling their confidence in the industry

Celebrating its return to an in-person event, the trade show already records high demand from Tourism Organisations,  Hospitality, and Travel Technology companies and confirmation from over 600 international exhibitors for exhibition space from industry Tourism Organisation heavyweights.  Participants can look forward to seeing key industry players including Azerbaijan Tourism Board, Inspired by Iceland, Korea Tourism Organization, Malta Tourism  Authority, Moscow Project Office for Tourism and Hospitality Development, Ministry of  Tourism and Creative Economy of the Republic of Indonesia, Penang Global  Tourism, Saudi Tourism Authority, Shizuoka Prefectural Government, Singapore  Tourism Board, Visit Finland, Visit Maldives, Visit Monaco, Zagreb Tourist Board and more. MICE Show Asia 2021 and Travel Tech Asia 2021 will take place in parallel to the show.

“It has been a difficult year, but the travel industry is best known for its resilience. More and more signs of the industry’s return are emerging. With the worldwide vaccination roll-outs, the industry is right to be optimistic. After ITB Asia went completely virtual for the first time last year, I am more than pleased that we are returning to an in-person event this October. Drawing from the lessons and past experiences, the ITB Asia Team will ensure a trade show with robust safety management measures in place to provide a  safe environment for all ITB Asia attendees.”, said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.

Prioritising safety without compromising on the event experience ITB Asia 2021 is set to be among the various business events with an international audience to help pave the way for the gradual resumption of larger-scale trade shows and leisure travel in Singapore.  Health and safety measures will be put in place for all attendees.

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